The Psychology Behind Mobile Wallet AdoptionMotivations and rewards such as discounts, cashback and loyalty points can be powerful motivators for mobile purse adoption. However, the exact elements that drive mobile budget adoption are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, this research st… Read More

The Psychology Behind Mobile Budget FosteringMotivations and benefits such as discount rates, cashback and loyalty points can be powerful incentives for mobile budget adoption. However, the exact variables that drive mobile pocketbook fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, this… Read More